Use resources available to you on the State Marketing Activity Center.
|May is Disability Insurance Awareness Month, a campaign dedicated to educating consumers about the need for disability insurance. It is an industry-wide effort coordinated by the LIFE Foundation, a nonprofit organization devoted to helping consumers make smart insurance decisions.
Big “I” Employee Benefits is promoting the campaign throughout the month in IN&V and on the Big “I” website and through social media.
Replicate these efforts in your own publications or supplement them with materials available to you on the Big “I” Employee Benefits/Retirement section of the State Marketing Activity Center. Materials include:
Most items are brief and can be used as short newsletter articles, e-blasts, added to your Facebook page or used in a print publication with an ad. Post the Facebook graphics as photos, which will appear on your association’s timeline. Sprinkle the Twitter posts throughout your feed in May.
Andrew McElhannon is the Member Services Coordinator for the Independent Insurance Agents of Georgia www.iiag.org, and can be contacted at: firstname.lastname@example.org or b y phone at 770-458-0093, x.110, or 800-878-6487.