If you are looking for ways to use social media to build relationships, demonstrate your value to to your clients, and generate new business then I’d like to share the latest Agents Council for Technology story on the topic, “Marketing to the Connected Generation.”
The article, by Ryan Hanley of Albany, N.Y.-based agency The Murray Group, has achieved great success using social media and other digital tools. He focuses on consistently delivering meaningful content that demonstrates the value his agency provides to clients and his community, as a mentor and guide in the insurance buying process and after the sale is made. He urges agents to get over their fear of using social media, because it is not difficult to learn and use, and because it represents a huge opportunity for agencies to employ to level the playing field with the direct writers.
Each month, ACT releases a new article on a technology-related topic, such as data security and workflow efficiency. Visit the ACT website to access stories, recorded webinars and other resources useful for agents.
Andrew McElhannon is the Member Services Coordinator for the Independent Insurance Agents of Georgia www.iiag.org, and can be contacted at: firstname.lastname@example.org or b y phone at 770-458-0093, x.110, or 800-878-6487.