A successful marketer knows his audience, and the Big “I” Diversity Task Force and McDonald Marketing have created resources to help you expand your marketing efforts for diverse audiences.
The free Web-based tools include agency case studies and a series of seven online sessions with documents and research to help you understand and market to individuals who make up growing markets in the United States. The series includes sessions on Hispanics, African-Americans and Asians, diving into numbers and cultural differences that influence buying decisions.
Generational challenges are also addressed in sessions about generations X and Y. In addition, resources are also available to help independent insurance agents better understand women and lesbian, gay bisexual and transgender consumers. Each segment includes an on-demand webcast presented by Kelly McDonald, an acclaimed marketer and best-selling author; a marketing guide; worksheets and expansive online resources. Be a better, more inclusive marketer and reach more clients. Take advantage of these free online materials.
You will need to create a login to access the webcasts on the host website, ABEN. For more information about the Diversity Marketing Series, contact Madelyn Flannagan.
Andrew McElhannon is the Member Services Coordinator for the Independent Insurance Agents of Georgia www.iiag.org, and can be contacted at: email@example.com or b y phone at 770-458-0093, x.110, or 800-878-6487.