Educating the Consumer – Saving $50 Could Cost Them Thousands and You an E&O Claim
March 12, 2014
2:00 to 4:00 p.m. Eastern Time
This two-hour webinar is designed to assist insurance agents in explaining to insureds why insurance is not a commodity, why price should not be the determining consideration in choosing an insurance company/policy, and why they cannot rely on insurance advice from consumer web sites and publications and, in all too many cases, from within the insurance industry itself.
Extensive examples will be provided to demonstrate that not all policies are the same, refuting the myth that insurance is a commodity. Included with the tuition is a consumer document entitled “Reducing Your Insurance Costs…Distinguishing Bad Advice from Good Advice” which provides practical, sound advice on how to better control insurance costs in a tough economy. At the conclusion, participants should be able to: understand why insurance is not a commodity; explain to consumers why they cannot always rely on non-insurance “experts” and consumer web sites; distinguish major coverage differences between common insurance policies and counsel customers on how to control their insurance costs with minimal coverage reductions.
Andrew McElhannon is the Member Services Coordinator for the Independent Insurance Agents of Georgia www.iiag.org, and can be contacted at: firstname.lastname@example.org or b y phone at 770-458-0093, x.110, or 800-878-6487.