By: MiddleOak’s Sherre Sidwell, CIC.
MiddleOak has expanded their large account department and have sharpened our pencils to offer you the most competitive pricing on well managed risks that show great long term profitability potential. However, there is more to the story than a lower price. Here is an example – an actual success story for a very large account.
A great salesman once said “Don’t assume you know the most important motivator when dealing with a client.” How true… The agent organized the quote so that all properties were through MiddleOak. Currently, the account was covered by various carriers and in various states. The coverage enhancements that MiddleOak offers were discussed also, but the client was extremely impressed with the organization and account management that was taking place here.
This type of organization instilled buyer trust in the agent. The buyer felt confident that the agent was the one that should be taking care of this important financial protection for these properties and all under one roof. So…wait for it….our agency partner gets the sale and this very large account and at a HIGHER price!
The MiddleOak team went to work offering support throughout the sales effort. Underwriting, their Sales Manager, Loss Control, and even Claims will provide support so that this customer will be welcomed into MiddleOak and stay a long time with the new agent. Why? Because, as you probably know, serious businesses want value, not just price. Value is Price + Product & Service.
One without the other is often more expensive in the end in some way and this customer knows it – as many customers do. So look out for “account management” opportunities to sell all policies on one policy for same state risks. MiddleOak will remain ready to help you through the process! MiddleOak is Rated A+ and offers their Habitational Apartment and Condo Association products through www.bigimarkets.com where you can get a quote in just a few minutes!
For more info, contact Sherre Sidwell, CIC, Alternative Distribution Manager at MiddleOak at email@example.com or call 1-800-622-3780 x5117.
Andrew McElhannon is the Member Services Coordinator for the Independent Insurance Agents of Georgia www.iiag.org, and can be contacted at: firstname.lastname@example.org or b y phone at 770-458-0093, x.110, or 800-878-6487.