|Event will offer powerful marketing opportunity to Trusted Choice® target market.|
Category: Trusted Choice®
Tell your members to tune in to the ESPN family of networks in July. Trusted Choice® is the presenting sponsor of the 2014 Federation of International Lacrosse (FIL) World Lacrosse Championships, to be held July 10-19 at Dick’s Sporting Goods Park in Commerce City, Colo.
“Trusted Choice is proud to sponsor the 2014 FIL World Lacrosse Championship and welcome 38 nations to the largest lacrosse event in the history of the sport,” says Bob Rusbuldt, Trusted Choice president and Big “I” president & CEO. “From hundreds of little league baseball teams to the annual Trusted Choice Big ‘I’ National Championship junior golf tournament, to a PGA tour sponsor, Trusted Choice and the Big ‘I’ have a long history of supporting sports at all levels and this is a wonderful opportunity for us to showcase this tradition on an international stage.”
Lacrosse has been the fastest-growing team sport in the country and has spread to every corner of the country. The World Championships provide a unique and powerful marketing opportunity for the largest brand of independent insurance agents and brokers in the United States. The demographics of the lacrosse community tend to parallel the Trusted Choice target audience in most markets.
The ESPN family of networks will broadcast 43 games during the 10 days and nights of the event on ESPN2, ESPNU and ESPN3. The broadcasts will also be distributed internationally to those ESPN affiliates that want the programming. In addition, nearly 450,000 US Lacrosse members will receive Trusted Choice messages via email and more than 150,000 people are expected to attend the games in Colorado.
Since the start of this international competition format in 1967, this is only the third time the United States has hosted the games and the first time they have taken place west of Baltimore. The United States is the reigning World Champion (2010 in Manchester, England) and has been historically dominant, winning the Gold Medal in all but two championships since 1967. The championship takes place every four years and is being hosted and managed by US Lacrosse, the sport’s national governing body.
“We are pleased and fortunate to have Trusted Choice as the presenting sponsor of the 2014 FIL World Lacrosse Championships,” said Bill Schoonmaker, vice president of strategy & business development for US Lacrosse. “Their commitment to quality and independence is a fantastic fit for our event and we look forward to working with them and their national network of independent agents.”
The list of participating countries, a game schedule and more information are available on the World Championship website.